As the company that brought power to America over 100 years ago, Westinghouse continues to operate on its legacy of innovation and quality, partnering closely with industry leaders in product development, manufacturing, and design to curate a selection of high-performing products for residential and industrial customers worldwide.

The Challenge: Westinghouse works with licensees to offer numerous products worldwide. The brand needed an update in order to acquire licensees in new markets and unify its existing licensees. 

The Result: Houck Creative partnered with Rivet Agency to thoroughly update the Westinghouse brand and guidelines, including brand expression, visual tone, templates, packaging, and more. Every element was reconsidered and tailored for a corporate audience. This overhaul of the company’s brand guidelines and assets received enthusiastic feedback from internal stakeholders and prospective licensee customers. Our marketing liaison said we had "breathed new life and energy into the brand." That's a win.