The Pennsylvania Economy League (PEL) is a nonpartisan organization that promotes good government through data-driven information, technical assistance, independent research, and civic education for municipalities and school districts across the state.

The Challenge: As a non-profit organization that frequently advises its clients on avoiding fiscal disaster, PEL operates under the principles of a lean budget and a straightforward, fact-based approach. As a result, concepts like "branding" and "design" are often secondary thoughts, but very essential for successfully conveying facts and information.

The Result: Houck Creative was brought in to help PEL's fact-filled reports and surveys be more impactful. Because of its heritage, the organization wanted to keep its existing logo, so we decided to refresh the materials and use of the logo to make them more memorable and effective. We then created PEL's first corporate brochure, which continues to be used as a handout during all presentations.