As a leading global outsourcing partner for nearly two decades to many of the world’s most prominent advertising, media, and technology companies, SEBPO was in need of refreshing and reorganizing it's own brand and resources.

The Challenge: Having locations in the United States, Bangladesh, and El Salvador reinforced the need for brand consistency and quick access to brand assets. Working with core stakeholders within the company, Houck Creative focused on streamlining SEPBO logos, brand colors, voice, and all collateral materials used for digital and print purposes.

The result: A completely revised brand guideline, a new online brand asset system that includes logos, fonts, colors, graphic elements, imagery, templates, samples and glossary. This new system has helped the agency create a consistent brand experience for all three worldwide locations while streamlining access to all brand materials.