Benchmark Construction, founded on core values of balance, integrity, leadership, and loyalty, has delivered excellence in commercial construction for almost 40 years. With an annual revenue of over $133M, they serve diverse markets across central and eastern Pennsylvania, Northern Maryland, and Northern Delaware. Benchmark's culture invests deeply in their employees with a commitment to diversity and inclusion, empowering women, mentorship, training, and development.

The Challenge: Benchmark's award-winning marketing team, led by Stuart Smith, maintains the company's external brand as well as their internal culture. The need for compelling presentations, proposals, and company materials is a daily challenge that leaves little time for exploring new creative. Benchmark consulted with Houck Creative to create a brand refresh of all client-facing and internal collateral materials.

The Result: Houck Creative enhanced the Benchmark brand by expanding the brand color palette, creating streamlined font and graphic styles, and providing new resources for all logos. We then applied these to all marketing materials including proposals, presentations, resumés, project sheets, infographics, and a new logo for Women Empowered. Packaged files provided to the client included font styles, graphic styles, brand colors, and master template pages. These gave Benchmark the tools they needed to quickly and efficiently create new materials on demand.