RIVET is a distributed agency located in Lancaster, PA specializing in industrial demand and revenue generation. They are small in numbers but big on energy and grinding to get great results for their clients. Houck Creative has worked closely with RIVET since 2018 for their agency needs as well as their clients. The RIVET name was chosen for the idea that a rivet is the single fastener that brings together all great steel and iron fixtures, connecting and holding them in order to make each piece serve a successful whole. So to, RIVET helps bridge the gap between sales and marketing to enable transformational growth for industrial companies.

The Challenge: How do you match the energy of a former Princeton varsity lineman and his partner, a do-it-all creative tour de force? With big colors, big statements, and a logo that literally is made of rivets. In fact, the shape of the rivets is braille for the letter "R" (shoutout to Rich Dettmer). How cool is that?

The Result: Working with the RIVET team, Houck Creative helped to refine and develop the agency brand, including the logo, brand colors, fonts, powerpoint, stationary, business cards, collateral, swag, infographics, and too many fun and creative internal and client-facing projects to count.