Tarkett Source One Concept Art
Conceptual ideas for brand art and brochure layouts.
Services: art direction, concepts, brand art, visual design, photo imaging, AI imaging, copy writing
Tarkett Source One is the flooring project management side of Tarkett commercial flooring. Their mantra is"Delighting customers since 1990, Source One offers customers unmatched flooring options, transparent pricing and a national-certified installer network — all through a single point of contact." In essence, Tarkett Source One makes customers very happy.
The Challenge: How to convey this mantra to various markets through strong visuals and simple copy while maintaining existing brand standards.
The Result: By using a combination of stock photography, AI imaging, photo illustration and retouching, Houck Creative provided several quick concepts for internal review. Approved ideas were finessed and placed into layouts for client review.
All layered Photoshop and layout files were handed off to Godfrey Advertising who completed the work and applied it to Tarkett's commercial brochure cover and website homepage.
Tarkett Source One Concept Art
Conceptual ideas for brand art and brochure layouts.
Services: art direction, concepts, brand art, visual design, photo imaging, AI imaging, copy writing
Tarkett Source One is the flooring project management side of Tarkett commercial flooring. Their mantra is"Delighting customers since 1990, Source One offers customers unmatched flooring options, transparent pricing and a national-certified installer network — all through a single point of contact." In essence, Tarkett Source One makes customers very happy.
The Challenge: How to convey this mantra to various markets through strong visuals and simple copy while maintaining existing brand standards.
The Result: By using a combination of stock photography, AI imaging, photo illustration and retouching, Houck Creative provided several quick concepts for internal review. Approved ideas were finessed and placed into layouts for client review.
All layered Photoshop and layout files were handed off to Godfrey Advertising who completed the work and applied it to Tarkett's commercial brochure cover and website homepage.
Tarkett Source One Concept Art
Conceptual ideas for brand art and brochure layouts.
Services: art direction, concepts, brand art, visual design, photo imaging, AI imaging, copy writing
Tarkett Source One is the flooring project management side of Tarkett commercial flooring. Their mantra is"Delighting customers since 1990, Source One offers customers unmatched flooring options, transparent pricing and a national-certified installer network — all through a single point of contact." In essence, Tarkett Source One makes customers very happy.
The Challenge: How to convey this mantra to various markets through strong visuals and simple copy while maintaining existing brand standards.
The Result: By using a combination of stock photography, AI imaging, photo illustration and retouching, Houck Creative provided several quick concepts for internal review. Approved ideas were finessed and placed into layouts for client review.
All layered Photoshop and layout files were handed off to Godfrey Advertising who completed the work and applied it to Tarkett's commercial brochure cover and website homepage.
