Veritas Medical Solutions is the world leader in the design, production, and installation of pre-engineered radiation shielded treatment facilities for hospitals, clinics, healthcare facilities, and industrial applications. Veritas’ flagship product, Verishield® Modular Radiation Shielding, the alternative to a high-density shielded block and lead bricks, is a highly versatile solution that can be adapted to suit any size or type of facility.

The Challenge: In the very competitive world of medical facility construction, cheaper solutions often win bids. Veritas' patented Verishield product provides a modular and more effective solution that can be designed and installed much faster than traditional thick concrete methods. And when combined with Veritas' SmartDoor® Shielded Entry System, radiation facilities take up much less valuable space, providing an even greater value to the facility.

The Result: Houck Creative worked with Rivet Agency to tell a story that focuses on the end result: saving more lives sooner. We used a combination of custom and stock photography, custom illustrations, and motion graphics to convey this message, show the product in new ways, and make technical information much easier to find. Starting first with a complete redesign and SEO-optimized re-write of the Veritas website, then a full refresh of all collateral materials, both print and digital.