McNeilus Concrete Mixers (now Revolution Mixers) was an American-owned company based out of dodge Center, MN who needed to make an impact at 2016 CONEXPO-CON/AGG Las Vegas. Held only every three years, This expo is North America's largest construction trade show featuring cutting-edge equipment, technologies, and services, with thousands of exhibitors and educational sessions. Industry professionals worldwide attend to network, learn, and explore innovative construction solutions.

The challenge: How do you set an industrial equipment company apart from its competition at the nation's largest and busiest trade show?

The Result: By showing that it's more than just products that determine the success of your business, we illustrated how software, hardware, and a network of McNeilus parts and service come together to offer customers unparalleled value. Deliverables included print and online ads, landing page, trade show booth design and execution, and Salesforce iPad CRM sales tool.