McNeilus Brand Refresh
When your products are made of steel, your brand should be too.
Branding, brand guidelines, art direction, visual design, photo illustration, copy writing
As one of the leading manufacturers of waste haulers and concrete mixers in the USA, McNeilus Industries is no stranger to producing innovative and capable industrial vehicles. Combined with their huge parts and service network, McNeilus is well-known and respected nation-wide.
The Challenge: Since many industrial companies exist in these markets, McNeilus needed to differentiate itself from its competitors. However, its brand was homogenous, and the message was not focused on what sets McNeilus apart.
The Result: As the art director, I collaborated with the creative director, copywriter, and a team of designers to refresh the McNeilus brand. We introduced new accent colors to enhance our existing brand palette. The logo was updated to include a new tagline, "GET IN." which conveyed a sense of belonging. New advertising campaigns centered around this theme, and the creation of all-new industry newsletters reinforced the idea of being a part of the McNeilus family.
McNeilus Brand Refresh
When your products are made of steel, your brand should be too.
Branding, brand guidelines, art direction, visual design, photo illustration, copy writing
As one of the leading manufacturers of waste haulers and concrete mixers in the USA, McNeilus Industries is no stranger to producing innovative and capable industrial vehicles. Combined with their huge parts and service network, McNeilus is well-known and respected nation-wide.
The Challenge: Since many industrial companies exist in these markets, McNeilus needed to differentiate itself from its competitors. However, its brand was homogenous, and the message was not focused on what sets McNeilus apart.
The Result: As the art director, I collaborated with the creative director, copywriter, and a team of designers to refresh the McNeilus brand. We introduced new accent colors to enhance our existing brand palette. The logo was updated to include a new tagline, "GET IN." which conveyed a sense of belonging. New advertising campaigns centered around this theme, and the creation of all-new industry newsletters reinforced the idea of being a part of the McNeilus family.
McNeilus Brand Refresh
When your products are made of steel, your brand should be too.
Branding, brand guidelines, art direction, visual design, photo illustration, copy writing
As one of the leading manufacturers of waste haulers and concrete mixers in the USA, McNeilus Industries is no stranger to producing innovative and capable industrial vehicles. Combined with their huge parts and service network, McNeilus is well-known and respected nation-wide.
The Challenge: Since many industrial companies exist in these markets, McNeilus needed to differentiate itself from its competitors. However, its brand was homogenous, and the message was not focused on what sets McNeilus apart.
The Result: As the art director, I collaborated with the creative director, copywriter, and a team of designers to refresh the McNeilus brand. We introduced new accent colors to enhance our existing brand palette. The logo was updated to include a new tagline, "GET IN." which conveyed a sense of belonging. New advertising campaigns centered around this theme, and the creation of all-new industry newsletters reinforced the idea of being a part of the McNeilus family.
