TECO-Westinghouse is a world leader in manufacturing electric motors and generators used to drive pumps, fans, compressors, rolling mills, grinders, crushers, and a variety of other rugged applications. Headquartered in Round Rock, Texas, TECO-Westinghouse serves the petrochemical, electric utility, pulp and paper, water/ wastewater treatment, air conditioning, marine, mining and metals industries.

The Challenge: To help their sales team more accurately target the oil and gas markets, TECO needed a well-defined market profile with clear, concise, well-organized information.

The Result: Houck Creative worked with Rivet Agency to design a 52-page market guide. Utilizing a combination of stock imagery and custom infographics, we created a clean, easy-to-use layout that was very well received by the sales team. Final deliverables were printed editions as well as digital PDFs with links and bookmarks.