HOWARU® Signature Strains is a line of clinically mastered probiotic solutions from the leading industry experts at IFF Health Sciences. Chances are, if you're taking probiotics, your brand is probably using strains from Howaru.

The Challenge: Howaru needed to show a stronger presence in the B2B market and clearly show the difference to potential brand partners that clinically-researched and proven probiotic strains can make in their products.

The Result: Houck Creative worked with RIVET Agency and Scott Trobaugh to build a website based on big visuals and bold statements, backed by facts, testimonials, and research data. We developed colorful themes and impactful photo and graphic visuals for each section with a clear CTA.